Understandably, this can be concerning, and can create deliverability issues if some of these signups happen to be live addresses that end up marking your email as spam. This single address will get flooded with emails and rendered temporarily useless. Malicious hackers create 'bots' that sign up a single email address to thousands of online forms.

We recommend using this option as a quick fix while you start to implement the Engagement Tagging automations. You’ll know you’ll need to use this if you start to see a decline in your open and click rates, and a rise in your bounce and spam complaints. The Engagement Management tool cleans your list(s) by removing contacts who have not engaged with your emails ever, or who have not engaged with your emails within a specific period of time. This can be done while you implement the Engagement Tagging automations.

If need to remove inactive contacts right away, you can do so with the Engagement Management tool. By removing inactive contacts, you will see more accurate reporting and get a better pulse on what’s working and what’s not. Sending emails to a list that contains unengaged contacts can make it hard to see how well your campaigns are performing, which in turn, makes it difficult to know what to change in your strategy.

Better insight into your email marketing strategy.

By regularly cleaning your list, you can remove stale, unengaged contacts before they start to harm your sender health. Churn is the number of contacts who bounce, unsubscribe, or who go stale on your list. You’re keeping the contacts who matter most and who will have a positive impact on your overall deliverability.Įmail marketers should expect to lose about 30% of their contact list over the course of a year. When you remove inactive contacts, the contact count will go down, but that’s ok. Removing inactive contacts from your list means that you’re sending email to contacts who are more likely to open your campaigns and click on a call-to-action. Higher engagement rates (more opens and clicks) with your emails.Be sure to enable double opt-in in either your form or your API calls.Maintaining a clean list of contacts is imperative for good email marketing and has several benefits, some of which are: You're probably using an E-goi API integration or a subscription form which got list bombed and has no double opt-in validation. Some spammy email addresses still got into my list after I did the clean-up. It should take a couple minutes at most (it's usually much, much faster). Choose which type of contacts you've got in the list.ģ) Hit the Clean up list button. Click the options button for a specific list and select ' Clean up bad contacts'.

may pose a deliverability risk to your email sendsġ) Click the Contacts menu and hit View all to see all your lists.Ģ) The lists page will come up.

has been tagged as as hard-bouncing contact.

has an invalid or mistyped email address (as per the rules set out in RFC2822).

What happens when I run an automated clean-up?Į-goi's clean-up will remove anyone who didn't open your emails in the last 6 months and who: You also get a special scrubbing weapon: our automated clean-up :-)

Use segments and win-back automations to weed out non-openers.

Be sure your contact lists are fully opt-in.

This is how you keep your list super-healthy : Messages sent to those folks will bounce back, ruining your deliverability (hitting lots of bounces may actually suspend your E-goi account!). If your contact list is quite old (say, people haven't heard from you in more than one year) or is a bit sketchy, many of those email addresses are probably dead or have no one using them.

Clean email address list